Home


"In" B 'tweenz!

One-of-a-kind for one-of-a-kind girls!

Age appropriate couture for "sizes" 8~14



Return to Welcome! Page


 www.inbtweenz.com

  Home |   Welcome! |   Le Boutique |   Size Wize |

Who designs the "collections"?


My ideas for the collections come from 2 sources: 

 a Focus Group, made up of 'tweenz! just like you, and -of course- YOU!   Your letters, your e-mails (from Moms AND 'tweenz!)- I take all your ideas into consideration! 

I love to design, I love to sew, and I love, love, LOVE beautiful fabrics!  When all of these things come together, I know I have found my next great collection!

But because I am both Mom AND designer, I know that the shorts won't be too short and the tops won't play tummy peek-a-boo.  And because I LISTEN to my 'tweenz!, I know I can't get away with fabric that's too "babyish" or "cutesie".  

I can't stand those itchy labels and tags either!  And I definately don't like hearing about them from my 'tween!   So I avoid them whenever possible by using a more skin-friendly, tagless approach!

I like to use a variety of fabrics when I design my pieces:  Denim, silk and even cashmere!  But my all time favorite is cotton:  It's classic, timeless, and can be worn straight from the dryer or ironed for a more refined look. 

There is one fabric designer I particulary use: Michael Miller Designs. Their cottons have a more contemporary style for the modern 'tween, and the quality of the weave is superb.  If I'm going to put my name on it, it's got to be just right!





Copyright 2007 "In"B'tweenz! by Susan Lamm, SP. All rights reserved.